Brand Guidelines
Preferred Logo
When possible, this logo should be used on EVERYTHING. When that is not possible, please refer to the following versions below.
Logo for Dark Backgrounds
If the Helpful Hemp logo needs to go on a website or banner with a dark background where the lettering becomes illegible, please use this logo.
Solid Black Logo
If for some reason you need a solid black logo, use this one. Example uses for this logo would be for engraving the logo on something or for black and white prints only.
Solid White Logo
We don’t know why you’d use this logo, but it’s here just in case you can’t use the teal and white logo. This logo is to be used as a last resort.
Color Pallete
| HEX | #24c8a8 |
| RGB | 36,200,168 |
| CMYK | 68,0,46,0 |
| HEX | #1c9d84 |
| RGB | 27,156,131 |
| CMYK | 80,15,59,1 |
| HEX | #663366 |
| RGB | 102,51,102 |
| CMYK | 65,91,32,18 |
| HEX | #EF476F |
| RGB | 239,71,111 |
| CMYK | 0,87,38,0 |
| HEX | #424242 |
| RGB | 66,66,66 |
| CMYK | 67,60,59,45 |
| HEX | #c9c9c9 |
| RGB | 201,201,201 |
| CMYK | 21,16,17,0 |
| HEX | #000 |
| RGB | 0,0,0 |
| CMYK | 0,0,0,100 |
| HEX | #ffffff |
| RGB | 255,255,255 |
| CMYK | 0,0,0,0 |
Mark
Preferred Mark
Transparent Text Mark
Solid Black
Solid White
Fonts
Please use the Qanelas Font Family. We use “ultra light” for regular body text, and “extra bold” for bolding/emphasis.
When the Qanelas font family is not an option, please use ROBOTO from google fonts.